There has been a divide between studying the physical universe and human consciousness. Physicists have focused on developing a comprehensive theory of all things. The matter of the mind has been largely ignored. It has been left to theologians, philosophers, and poets.
The challenge was to take a dense, often intimidating subject, the physics of consciousness, and create a format that felt accessible and ‘giftable’ without losing intellectual weight. Printing techniques were used to enhance its visual appeal. A standard Wibalin buckram was then gold foil blocked for all the cover elements. The result is an informative book with a layout that engages the reader. Stand out on a crowded shelf using tactile techniques (foil, spot UV, etc.), creating a premium feel that justifies a higher price point for the gift market.
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